TUI Group is making significant strides in expanding its presence across Africa by launching new resorts under its flagship brands—TUI Blue, TUI Suneo, and The Mora—in key destinations including Egypt, Tunisia, Gambia, and Côte d’Ivoire. This strategic expansion is aimed at propelling TUI’s growth through offering distinguished holiday experiences that cater to both value-for-money and luxury markets. From the stunning shores of the Red Sea in Egypt to the tranquil Atlantic beaches of West Africa, TUI’s investments are set to boost local tourism economies, elevate hospitality standards across the continent, and meet the growing global demand for unique and accessible holiday destinations.
As one of the world’s leading integrated tourism companies, TUI Group is strategically positioning itself within Africa’s burgeoning hospitality market. Building on a diverse portfolio of 12 leisure hotel brands, the company has recently unveiled new developments in North and Sub-Saharan Africa through its TUI Blue, TUI Suneo, and The Mora labels. With a clear focus on delivering distinct travel experiences that highlight local culture, nature, and culinary excellence, TUI’s latest openings aim to cater to the increasing demand for both budget-friendly and premium travel options.
The ambitious initiative underscores TUI’s long-term commitment to enhancing Africa’s appeal as a year-round travel destination while contributing meaningfully to local economies through sustainable tourism investment.
TUI Blue Debuts in Egypt with TUI Blue Samaya in Marsa Alam
A significant addition to the TUI Blue brand portfolio, TUI Blue Samaya has opened its doors in Marsa Alam, Egypt—a rising destination along the Red Sea coast that is gaining popularity among European travelers. This newly launched property features 143 rooms, a vibrant aqua park, and a wide array of premium guest services tailored for leisure-seeking tourists. With its modern design and prime Red Sea location, TUI Blue Samaya delivers an ideal beachside escape for families, couples, and solo travelers alike.
The resort’s expansive layout, combining luxury and fun, encourages guests to explore the surrounding desert landscapes, marine life-rich coral reefs, and regional cuisine—all while enjoying the comfort of an all-inclusive format. Marsa Alam has emerged as a preferred alternative to more crowded destinations like Hurghada, offering tranquil beauty and high-quality infrastructure. TUI’s investment in this region positions the brand to capture a growing market of environmentally aware and adventure-seeking tourists.
Tunisia Welcomes TUI Suneo Palm Beach Skanes to Its All-Inclusive Portfolio
In a strategic move to broaden its appeal among price-sensitive travelers, TUI Suneo has unveiled its Palm Beach Skanes resort in Tunisia, blending value with memorable holiday experiences. Situated along the scenic Mediterranean coastline, this 294-room resort offers a generous all-inclusive experience set within a lush garden backdrop. Equipped with an extensive sports program, pool areas, and live entertainment, the property is curated for families and groups seeking dynamic vacation options.
Its proximity to Monastir ensures easy access to Tunisia’s rich cultural heritage, including ancient ruins and vibrant souks. The TUI Suneo Palm Beach Skanes exemplifies TUI’s commitment to maintaining high hospitality standards while catering to cost-conscious tourists seeking quality vacations.
TUI Blue Set to Launch Its Inaugural Resort in The Gambia
Expanding into West Africa, TUI Blue is preparing to unveil its first hotel in The Gambia by the end of this year. This marks a pivotal moment for the lifestyle-centric brand, which will open a 140-room resort along the picturesque Kotu Beach, renowned for its golden sands and serene Atlantic waters. The introduction of a TUI Blue property in The Gambia reflects the company’s dedication to diversifying its African footprint.
The upcoming resort promises a curated guest experience focused on wellness, fitness, local culture, and culinary immersion—key elements of the TUI Blue identity. Kotu Beach’s tranquil environment, combined with its proximity to The Gambia’s capital, Banjul, makes it an ideal setting for this debut. As demand for West African beach escapes continues to grow, this new opening is poised to attract both international and regional visitors.
Côte d’Ivoire on the Horizon: A Strategic Frontier for TUI Expansion
Further westward, Côte d’Ivoire is emerging as another key destination on TUI’s radar. While specific brand and property details are still being finalized, the company has confirmed plans to establish a presence in this fast-developing market. Côte d’Ivoire, with its diverse natural assets and expanding air connectivity, presents tremendous potential for tourism growth.
From the beautiful beaches of Grand-Bassam to the lush rainforests of Taï National Park, the country represents an attractive investment opportunity for future hotel infrastructure. TUI’s entry into Côte d’Ivoire aligns with broader efforts by governments and private sector players to elevate the country’s tourism appeal and leverage its status as an economic hub in Francophone West Africa.
Luxury Elevated: The Mora Zanzibar Celebrates Its First Anniversary
TUI’s premium brand The Mora has successfully completed its first year of operations, with The Mora Zanzibar setting a benchmark for modern luxury travel in East Africa. Located along the pristine shores of Zanzibar, the resort has garnered acclaim for its relaxed sophistication, contemporary architecture, and guest-centric service philosophy. Targeting high-end travelers, The Mora Zanzibar embodies barefoot luxury with a personalized touch. Guests enjoy tailored experiences that include private excursions, culinary journeys rooted in Swahili heritage, and wellness therapies inspired by African traditions.
The resort’s one-year milestone affirms the strength of TUI’s upscale strategy, appealing to discerning globetrotters seeking exclusivity, intimacy, and authenticity. Plans are underway for The Mora to expand into additional African locations as the demand for luxury travel in the region accelerates.
Africa’s Tourism Future: TUI’s Long-Term Commitment
TUI’s hotel business across Africa now spans 97 hotels and more than 30,000 rooms in eight countries, underscoring the company’s long-term vision for growth on the continent. Each resort aims to deliver tailored travel experiences while supporting local economies through employment, training, and sustainable tourism practices. By integrating African destinations into its global travel network, TUI is actively contributing to the development of infrastructure, hospitality standards, and international visibility for countries rich in culture and natural beauty yet often underrepresented in mainstream tourism.
From Egypt and Tunisia to Tanzania and The Gambia, TUI’s investments reflect a balanced approach between affordability and luxury, heritage and modernity. Through brands like TUI Blue, TUI Suneo, and The Mora, the group continues to reshape the African hospitality landscape for a global audience.
Expansion Pipeline and Tourism Innovation
As travel trends shift toward experiential, culturally immersive, and sustainable tourism, TUI is positioning itself to meet these evolving preferences. Future openings and renovations across Africa are likely to emphasize eco-conscious design, local sourcing, and community collaboration. In line with the continent’s growing aviation connectivity and international marketing campaigns, TUI is expected to play a pivotal role in unlocking Africa’s tourism potential.
This expansion also aligns with broader continental strategies like the African Union’s Agenda 2063, which promotes regional integration and economic diversification through tourism. TUI Group’s latest developments in Africa signal a renewed commitment to inclusive, impactful tourism. Through diversified brand offerings and carefully chosen destinations, the group is contributing to both regional growth and the reinvention of travel experiences across the continent.
With more African destinations being added to travelers’ bucket lists, TUI’s expanding footprint ensures that visitors—whether looking for budget-friendly escapes or luxurious getaways—have a wide selection of trusted, high-quality accommodations deeply rooted in local culture. TUI Group is decisively expanding its hotel footprint in Egypt, Tunisia, Gambia, and Côte d’Ivoire with new TUI Blue, Suneo, and Mora resort locations to drive regional tourism and appeal to increasing demands for both economy and luxury holiday breaks. Through its initiatives, Africa’s standing as a key global tourism destination will be significantly bolstered, showcasing the very best of the continent from Marsa Alam’s diving spots to Zanzibar’s luxury retreats and the unspoiled beaches of The Gambia.
