With the aim of rejuvenating its domestic tourism sector, Thailand has recently launched a groundbreaking initiative called ‘Tiew Thai Kon La Krueng’ (Half-Half Thai Travel). This program is designed to provide substantial financial support to local travelers, encouraging them to explore the rich and diverse landscapes of their own country. As of June 30, 2025, over 34,000 tourism businesses have eagerly signed up to participate in this government-backed initiative, marking a significant step towards revitalizing local tourism amidst a challenging global travel environment.
The Half-Half Thai Travel scheme offers Thai citizens the opportunity to save up to 3,000 Baht per night on accommodation, making domestic travel not only more accessible but also affordable. The official online public sign-up for the program is set to commence on July 1, 2025, which is expected to trigger a surge in local tourism activities. Sasikarn Wattanachan, the Deputy Spokesperson for the Prime Minister’s Office, highlighted the importance of this program, stating, “The Half-Half Thai Travel scheme is vital in driving tourism across all regions of the country, fostering economic recovery, and making travel affordable for the Thai people.”
A Strong Start: Over 34,000 Businesses Register for the Scheme
The enthusiastic response from the tourism sector underscores the urgency and need for such a program. Among the 34,000 businesses registered are hotels, transport providers, restaurants, spas, and OTOP (One Tambon One Product) producers, all eager to benefit from government support aimed at boosting local tourism. The program not only promises significant discounts on accommodation but also aims to enhance the overall tourism experience in Thailand.
Eligible accommodation providers will receive funding from the Thai government, subsidizing up to 3,000 Baht per night for qualifying stays. This initiative spans both major urban centers and secondary cities, thus ensuring a comprehensive approach to stimulating tourism across the country. As of now, approximately 6,400 of these businesses have successfully passed the verification process, with the remaining applicants currently undergoing checks. This meticulous verification is crucial to ensure the authenticity and quality of services offered to travelers, thereby preventing fraudulent practices and protecting consumer interests.
Eligibility for Travelers and Participating Operators
The ‘Half-Half Thai Travel’ scheme opens for public registration on July 1, 2025, at 8:00 AM. Eligible Thai citizens can apply for subsidies through the official registration portal, allowing them to book stays at participating hotels. Each eligible traveler can claim up to five subsidies in total: three for major city stays and two for secondary cities. With an ambitious target of providing 500,000 subsidies, this initiative is poised to encourage extensive domestic travel and exploration of Thailand’s cultural and natural treasures.
Participating businesses, including hotels, transport providers, restaurants, and tourist attractions, must undergo a data verification process conducted by Krungthai Bank. This validation ensures that only reliable and qualified operators are included in the scheme, enhancing the overall experience for travelers. Once verified, these businesses will be listed on the official ‘Amazing Thailand’ application and dedicated scheme website, ensuring transparency and accessibility for potential customers.
One of the standout features of the Half-Half Thai Travel scheme is its inclusivity. The program encompasses a wide variety of services, ensuring that Thai travelers can indulge in numerous tourism activities, ranging from lodging to dining and local transportation. This comprehensive package aims to create a seamless travel experience for citizens, prompting them to engage more actively with their local culture and environment.
A Boost to Local Tourism Businesses and Economic Recovery
The pandemic has significantly impacted the global tourism landscape, making initiatives like the Half-Half Thai Travel program vital for recovery. The tourism sector is one of the hardest-hit industries, and the Thai government’s proactive measures signal a strategic response to bolster the domestic tourism economy. As Thailand embarks on a path toward recovery, this initiative promises immediate relief to businesses reliant on local tourism.
Historically, international tourism has been a substantial revenue driver for the Thai economy. However, the Half-Half Thai Travel scheme shifts the focus towards empowering local residents to discover the wealth of experiences available within their own borders. Wattanachan emphasized this sentiment, stating, “Supporting local tourism helps the entire economy,” underscoring the potential benefits for operators while simultaneously enriching the holiday experiences of Thai citizens.
By promoting domestic travel, Thailand sets a precedent for resilience and recovery in the global tourism industry. This initiative not only aims to alleviate economic pressures on local businesses but also fosters a renewed sense of pride among Thai citizens as they explore the beauty and diversity of their homeland.
How to Participate and Important Dates to Remember
Thai citizens looking to take advantage of the Tiew Thai Kon La Krueng program should be prepared to register via the government’s official website starting on July 1, 2025. This registration process will enable them to claim accommodation subsidies and book stays at participating hotels and tourism businesses. The travel period is scheduled to begin on July 4, 2025, and subsidies will remain available until the total number of entitlements has been claimed.
For businesses, registration is already underway, with operators able to submit applications through partner.tat.or.th. The verification process by Krungthai Bank ensures that all participating businesses maintain high standards, which will subsequently be reflected in their listings on the official website and the Amazing Thailand app.
Conclusion: A Bright Future for Thai Domestic Tourism
The launch of Thailand’s Half-Half Thai Travel program marks a pivotal moment for domestic tourism in the country, signaling hope for thousands of businesses and citizens alike. With over 34,000 companies registered and immense public interest, the program is set to facilitate affordable travel opportunities for Thai citizens while providing essential financial support to businesses affected by recent challenges.
As the public registration begins on July 1, 2025, there is optimism that countless Thai citizens will seize the opportunity to explore their beautiful country without financial strain. Through this innovative scheme, the Thai government lays a solid foundation for a healthier, locally-oriented tourism industry, encouraging residents to appreciate the best of what Thailand has to offer while contributing to the recovery and growth of the tourism sector.
