Myrtle Beach, South Carolina, has welcomed an impressive new addition to its hospitality landscape with the grand opening of voco The Shelby, a stylish hotel from IHG Hotels & Resorts. This remarkable opening marks a significant milestone as it is the first voco-branded property in the state, symbolizing IHG’s ongoing expansion strategy while providing a modern twist on coastal accommodations in one of the East Coast’s most cherished beach destinations. Nestled conveniently close to iconic attractions such as the Myrtle Beach Boardwalk, SkyWheel, and Myrtle Beach International Airport, voco The Shelby is ideally positioned for both domestic and international travelers. Its prime location not only grants easy access to vibrant entertainment and nightlife but also connects guests to the breathtaking natural beauty of the area, from oceanfront promenades to the inviting sandy stretches of beach.
Upon entering voco The Shelby, guests are greeted by a blend of retro style and contemporary comfort. The property features 241 uniquely styled guest rooms and suites, each thoughtfully designed to fuse nostalgic retro elements with sleek, modern aesthetics, ensuring a memorable stay experience. The interiors boast vintage-inspired decor, mid-century design accents, and playful touches that contribute to each space’s character and charm. Alongside these visual delights, guests can enjoy modern conveniences such as high-speed Wi-Fi, in-room digital concierge guides, and smart TVs, ensuring that comfort and connectivity are seamlessly integrated. Many accommodations offer private balconies that provide sweeping ocean views, allowing guests to immerse themselves in the serene rhythm of coastal life.
As guests arrive, they are welcomed with a thoughtful local touch: handcrafted saltwater taffy made by regional artisans. This small yet significant gesture embodies voco’s ethos of creating meaningful, memorable moments through local flavor and warm hospitality.
Leisure Redefined at the Shelby Beach Club
At the core of the hotel’s recreational offerings lies the Shelby Beach Club, a vibrant oasis designed for relaxation and enjoyment. This expansive area features a large outdoor pool, a gentle lazy river, and plush lounge seating, making it the ideal spot to unwind after a day spent exploring the beach or the city. The club reflects the laid-back spirit of Myrtle Beach while providing a resort-like atmosphere suitable for families, couples, and solo travelers alike. Whether it’s sipping a cocktail by the pool, floating along the lazy river, or soaking up the coastal sun, guests will discover that the Shelby Beach Club serves as a sanctuary for calm and enjoyment.
Dining and Entertainment at The Palm & Pebble
Culinary experiences play a vital role in the overall appeal of voco The Shelby, and The Palm & Pebble, the hotel’s signature restaurant and bar, delivers an exceptional dining experience. Open throughout the day, the restaurant showcases a diverse menu that marries Southern-inspired flavors with international dishes, catering to a wide array of palates. The Palm & Pebble is more than just a dining venue; it is a lively hub for social gatherings and entertainment. Guests can indulge in daily happy hours, and on weekends, live music performances create an upbeat, festive atmosphere that enhances the dining experience. On Saturday mornings, the hotel offers yoga sessions, inviting guests to start their day with mindfulness and movement in a peaceful beachside setting.
A New Destination for Events and Gatherings
voco The Shelby is not only focused on leisure travelers; it also provides a sophisticated venue for events and group gatherings. The hotel boasts over 1,300 square feet of flexible meeting and event space, making it perfect for everything from corporate retreats and business meetings to weddings and family reunions. The design of the event spaces seamlessly integrates indoor comfort with outdoor beauty, offering access to a scenic courtyard and panoramic ocean views. Customized catering options from The Palm & Pebble’s culinary team ensure that every event is not only visually stunning but also a delight for the senses. Whether guests are planning an intimate celebration or a large corporate event, the hotel’s expert event staff is dedicated to delivering tailored experiences that exceed expectations.
Grand Opening Offer
In celebration of its grand opening, voco The Shelby is extending an exclusive limited-time promotional package. Travelers who book this offer will enjoy a daily food and beverage credit and complimentary welcome drinks, adding significant value to their stay. With rates starting at $289 per night, this opening package combines upscale amenities with attractive pricing, inviting guests to be among the first to experience this new gem in Myrtle Beach.
A New Chapter in Coastal Hospitality
The unveiling of voco The Shelby signifies more than just the launch of a new hotel; it heralds the beginning of a new era in South Carolina’s tourism landscape. IHG’s voco brand is renowned globally for its unique blend of relaxed elegance, sustainable practices, and locally inspired hospitality. Introducing this ethos to Myrtle Beach infuses fresh energy into the city’s hospitality scene. With voco The Shelby, IHG presents a property that is stylish, sustainable, and welcoming, perfectly aligned with the expectations of today’s discerning travelers. As Myrtle Beach continues to evolve into a year-round destination for vacationers and professionals alike, this new hotel sets a high standard for modern coastal hospitality. By combining vintage-inspired design, contemporary amenities, and an unwavering focus on guest experience, voco The Shelby is poised to become a standout favorite for visitors seeking both comfort and character along South Carolina’s picturesque shores.
