On July 16, 2025, Frasers Hospitality launched its highly anticipated global travel campaign, “More to Explore, More to Save,” designed to rekindle the spirit of exploration and connection through travel. This initiative invites travelers to move beyond conventional itineraries and discover destinations that offer not only breathtaking scenery but also authentic experiences and memories that last a lifetime. The campaign is open for bookings from July 16 to September 30, 2025, allowing guests to enjoy stays from August 1 to October 31, 2025, with exclusive savings of 20% or more on select accommodations across five major regions: Asia, Australia, Europe, the Middle East, and Africa.
The essence of this campaign lies in its commitment to enhancing the travel experience. It is more than a simple discount; it represents a curated invitation to rediscover the joys of travel with loved ones. As modern travelers increasingly seek immersive and emotionally rewarding experiences, this campaign is crafted to cater to a diverse range of individuals, including solo adventurers, digital nomads, and families seeking memorable getaways. The initiative encourages guests to step away from checklists and truly engage with the local culture, providing an opportunity to live like locals and enjoy the comforts of a home-like environment.
With the rise of remote work and the trend toward longer stays, the campaign addresses the shifting priorities of contemporary travelers who value space, freedom, cultural authenticity, and meaningful connections. Each property featured in the campaign has been meticulously selected based on its location, design, and guest-centered services, ensuring a comfortable yet culturally rich experience that resonates with the needs and desires of today’s explorers.
Featured Destinations Offering Unique Experiences
The campaign showcases a selection of carefully chosen properties, each offering distinct attributes ranging from architectural heritage to local flair, smart design, and family-friendly amenities. Here are some highlighted destinations:
- Fraser Suites Al Liwan – Bahrain: Nestled in the heart of Al Hamala, this property seamlessly blends contemporary design with Arabian charm. Guests can choose from spacious one- to three-bedroom apartments, making it ideal for both business travelers and families. Its strategic location provides easy access to stunning beaches, desert landscapes, and UNESCO World Heritage sites, transforming it into a gateway for cultural exploration in the Kingdom of Bahrain.
- Fraser Place Chengdu – China: Located in the vibrant Gaoxin District, this residence is a fusion of modern style and rich Sichuan culture. Featuring cozy studios to three-bedroom suites, it serves as a perfect base for families, remote professionals, and cultural travelers eager to immerse themselves in the innovative spirit of Western China. The interiors reflect a harmonious blend of artistry and practicality, equipped with facilities tailored for extended stays.
- Capri by Fraser – Leipzig, Germany: Situated in Leipzig, one of Germany’s most creative cities, this property is surrounded by opera houses, art galleries, and charming cafés. It offers an art-forward urban living experience, allowing travelers to delve into the city’s musical and artistic heartbeat while enjoying the comforts of modern amenities.
- Fraser Residence Nankai – Osaka, Japan: Located in Osaka’s bustling Namba district, this residence boasts fully furnished apartments with kitchenettes and workspaces. Guests can explore historic temples, indulge in shopping at Shinsaibashi, or savor local cuisine, enjoying the convenience and flexibility this vibrant area offers for both short visits and longer immersive stays.
- Capri by Fraser – Johor Bahru, Malaysia: In the heart of Johor Bahru, this residence places guests within reach of cultural landmarks such as Tan Hiok Nee Heritage Street, popular shopping malls, and lively night markets. Designed for travelers eager to explore Malaysia’s dynamic heritage, it provides a modern, comfortable haven to return to after daily adventures.
- Fraser Suites Glasgow – Scotland: Housed in a beautifully restored 19th-century building, this property presents a harmonious blend of historical charm and contemporary amenities. Located in a district renowned for its art, culture, and gastronomy, it offers a refined escape amidst one of Scotland’s most iconic cities, enabling guests to experience both its past and present.
- Modena by Fraser – Bangkok, Thailand: Just steps from the Queen Sirikit MRT station, this serene property is an urban oasis in the heart of Bangkok. With floor-to-ceiling windows and a design that emphasizes light and space, it’s conveniently located near landmarks like Benjakitti Park and Terminal 21. This residence is ideal for both short breaks and longer stays, offering a peaceful retreat in a bustling metropolis.
Shaping the Future of Global Travel
This campaign is poised to impact travel behavior significantly, reflecting a broader transformation in how people approach travel. In the wake of recent global changes and evolving traveler needs, the initiative aligns with emerging trends like “slow travel,” workcations, and cultural immersion. As travelers increasingly prioritize depth over speed and authenticity over convenience, the “More to Explore, More to Save” campaign resonates strongly with those seeking enriching experiences.
By promoting residence-style properties that cater to longer stays, self-contained living spaces, and locally-rooted experiences, this initiative offers a transformative alternative to traditional, transactional vacations. It aligns perfectly with the rising demand for flexible, comfortable accommodations that support the blending of work and leisure. Travelers are encouraged to pause, explore with intention, and forge deeper bonds not only with their companions but also with the destinations they visit.
What Travelers Need to Know
For those considering participating in this exciting offer, here are the essential details:
- Booking Window: July 16 to September 30, 2025
- Eligible Travel Dates: August 1 to October 31, 2025
- Regions Covered: Asia, Australia, Europe, the Middle East, and Africa
- Discounts Available: 20% or more on qualifying new reservations
This wide booking window and generous discount structure provide ample opportunities to plan meaningful travel during one of the most desirable times of the year, appealing to those yearning for cultural immersion and personal connections.
A Global Shift in Travel Behavior
The revival of this campaign signals potential changes in travel patterns, especially during the mid-year period of 2025. By offering greater value and more meaningful options, it supports the rising popularity of experiential travel, where the emphasis is on connection, reflection, and genuine discovery. This initiative presents a unique opportunity for travelers to create unforgettable experiences that transcend mere vacations.
In a world where travel is being redefined, “More to Explore, More to Save” stands as a refreshing invitation to reconnect thoughtfully with the world. It encourages purposeful and passionate travel, allowing individuals to stay in places that resonate with the essence of the surrounding city. With thoughtfully curated destinations, attractive offers, and a traveler-first mindset, this campaign signals that the future of travel is not just about reaching a destination, but about experiencing it fully, flexibly, and meaningfully.
