The Vinoy Resort & Golf Club, an emblematic fixture in St. Petersburg’s landscape, has recently appointed Alice Land as its new Director of Sales and Marketing. With over 25 years of experience in the luxury hospitality sector, Land is set to steer a dynamic team towards innovative strategies that will enhance the resort’s brand positioning and engage guests in novel ways. This pivotal appointment marks a significant chapter in the illustrious history of The Vinoy, which has been a hallmark of elegance since its inception in 1925.
Alice Land’s extensive background in luxury hospitality is truly remarkable. Before joining The Vinoy, she served as the Director of Sales and Marketing at the distinguished JW Marriott Miami Turnberry Resort & Spa. There, she played a crucial role in developing multi-segment revenue strategies for the sprawling 685-room resort, which boasts over 120,000 square feet of meeting space, two exclusive golf courses, and a waterpark. During her tenure at Turnberry, Land consistently exceeded revenue targets, demonstrating her adeptness at aligning sales performance with broader strategic goals.
Her responsibilities extended beyond mere revenue generation; she collaborated closely with marketing teams to devise targeted campaigns aimed at both local and international travelers. Under her guidance, the sales and marketing efforts were meticulously tailored to resonate with diverse market segments, thereby solidifying the property’s competitive edge in a saturated luxury resort market.
Land’s illustrious career spans several prestigious establishments within Marriott International, where she held leadership positions at the Marriott Harbor Beach Resort & Spa and other notable properties. Renowned as a mentor, she has guided numerous sales teams while shaping national account strategies and pioneering innovative marketing initiatives. Her hands-on experience in launching and managing new properties has equipped her with valuable insights into establishing and maintaining a brand’s success from the ground up. Alice Land’s ability to identify and nurture emerging trends in the hospitality market distinguishes her as a visionary leader in the industry.
Throughout her career, Land has remained committed to excellence in various facets, including sales performance, team mentorship, and guest satisfaction. Her dedication has not gone unnoticed; she is a three-time recipient of Marriott’s esteemed “Leader of the Quarter” award, recognizing her exceptional contributions to driving results and nurturing her teams. Additionally, Land has achieved multiple accolades through the Marriott International Golden Circle recognition program, celebrating top performers within Marriott’s global network. Her leadership prowess was further highlighted by the prestigious Tiefel Award, which symbolizes her capacity to achieve outstanding business outcomes while enhancing the customer experience. Such recognitions underscore her commitment to excellence and the positive impact she has had on the organizations she has been part of.
The Vinoy Resort & Golf Club is much more than just a luxury hotel; it is a historic landmark that has become synonymous with St. Petersburg itself. Opened in 1925, The Vinoy stands as one of Florida’s longest-serving luxury properties, characterized by its iconic pink façade and Mediterranean Revival architecture. Over the decades, it has welcomed world leaders, celebrities, and sports icons, further entrenching its status as a premier destination.
Recently, The Vinoy undertook a substantial renovation and rebranding initiative, transitioning to the Autograph Collection Hotels, a segment of Marriott Bonvoy’s diverse portfolio of luxury offerings. This rebranding endeavor was designed to honor the resort’s rich heritage while injecting a contemporary flair into its amenities and services. The renovation encompassed upgrades to guest rooms and suites, public spaces, and event venues, all while preserving the historic charm that has made The Vinoy an integral part of the St. Petersburg skyline.
The Vinoy offers an unparalleled experience for its guests, featuring a variety of world-class amenities. Visitors can indulge in opulent rooms and suites, unwind by a beautiful poolscape adorned with private cabanas, or enjoy the convenience of an on-site marina. The resort boasts a diverse range of dining options, from a sophisticated grand brasserie with Michelin-starred roots to a French-inspired patisserie and a Latin American eatery by the poolside. For those seeking relaxation and rejuvenation, the resort’s newly established holistic spa and wellness center serves as a sanctuary for well-being. Furthermore, The Vinoy features an 18-hole championship golf course, a tennis complex, a high-end boutique, and over 60,000 square feet of event space, catering to both indoor and outdoor occasions. Ideally situated in downtown St. Petersburg, the resort is within walking distance of a plethora of cultural attractions, museums, and galleries, making it an attractive choice for leisure and business travelers alike.
With Alice Land at the forefront of the resort’s sales and marketing initiatives, The Vinoy is on the cusp of continued success. Her wealth of experience in driving revenue, enhancing guest experiences, and leading high-performing teams positions her perfectly to navigate the resort into its next growth phase. Land’s creativity and strategic vision will be essential as The Vinoy seeks to attract discerning travelers from around the globe. Her expertise in both digital and traditional marketing strategies will fortify the resort’s presence across various platforms, including social media, email marketing, and conventional advertising avenues.
Land’s approach to team leadership is equally commendable. By cultivating an inclusive and motivating work environment, she aims to mentor her team members, ensuring they thrive and accomplish their professional aspirations. Her extensive experience in mentoring sales teams will foster a culture of growth and continuous improvement at The Vinoy, further enhancing the overall guest experience.
As The Vinoy Resort & Golf Club continues to build upon its impressive legacy, Alice Land’s appointment as Director of Sales and Marketing represents a significant advancement. With her extensive expertise and proven track record in the luxury hospitality arena, Land is poised to elevate the resort to unprecedented heights, guaranteeing that it remains a favored destination for travelers seeking world-class accommodations, exceptional service, and unforgettable experiences. Under her leadership, The Vinoy is set to sustain its status as one of Florida’s premier luxury resorts for years to come.
