Framing bias is an interesting concept that affects how we make decisions, especially when risks are involved. According to researchers Kahneman and Tversky (1986), people often see options differently based on how they are presented. When faced with a decision involving potential losses, individuals tend to lean towards choices framed as more severe, even if they come with greater risks. For example, if someone must choose between a certain loss and a less likely but larger loss, they are more likely to opt for the riskier option. This tendency shows how our perceptions can shape our choices, highlighting the importance of understanding framing in our everyday lives.
Framing Bias
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