The Hong Kong Tourism Board (HKTB) is poised to make a significant impact at Art Basel in Basel 2025, unveiling an extraordinary blend of art and heritage that promises to captivate audiences from around the globe. From June 19 to 22, 2025, visitors will experience the mesmerizing installation ‘Under the Moonlight’ by renowned local artist Phoebe Hui, which serves as a testament to Hong Kong’s rich cultural legacy and its innovative artistic landscape. This activation marks a pivotal moment for HKTB, as it showcases the dynamic cultural offerings of Hong Kong at Art Basel’s prestigious flagship fair, elevating the city’s profile in the global art scene.
At the heart of this groundbreaking initiative lies the desire to present Hong Kong not just as a destination, but as a vibrant hub where tradition meets contemporary creativity. The installation, coupled with the unique ambiance of the Hong Kong Bar, is designed to immerse attendees in a sensory journey that reflects the city’s bustling energy and cultural depth. As art lovers and collectors gather at this elite event, they will be invited to explore the themes of transformation and connection that are central to Hui’s work, while also enjoying the culinary delights inspired by Hong Kong’s gastronomic traditions.
The Hong Kong Bar at Art Basel is set to transport guests to the lively streets of Old Town Central, an area renowned for its historical significance and vibrant street scenes. Visitors can indulge in the bar’s signature cocktail, the Yuen Yeung Martini, a creative fusion of Hong Kong-style milk tea and coffee, crafted with vodka to offer a refreshing taste that embodies the spirit of the city. This drink is just one highlight of a thoughtfully curated menu that features a range of cocktails and snacks celebrating Hong Kong’s diverse culinary heritage.
Reflecting the architectural charm of the Central Market, the design of the Hong Kong Bar captures the essence of the market’s revitalization, which harmonizes historical roots with modern updates. The Central Market, recognized as the first indoor market in Hong Kong, is a lively hub filled with food stalls and shops, showcasing the city’s dynamic energy. By incorporating these elements into the bar’s design, HKTB creates an engaging atmosphere where guests can savor the flavors of Hong Kong while absorbing its rich cultural narrative.
Phoebe Hui’s Under the Moonlight installation adds an artistic layer that deepens the experience for visitors. Hui explores the relationship between technology and human perception through her work, engaging with themes of reality and transformation. Utilizing machine learning, she reinterprets the moon’s phases to reflect the ever-evolving urban landscape of Hong Kong. In Chinese culture, the moon holds significant symbolism, representing purity, immortality, femininity, and success. This rich cultural context imbues the installation with depth and relevance, inviting contemplation on the myriad ways in which the moon influences life in Hong Kong.
The installation is more than just a visual spectacle; it aims to create a meditative space for guests, encouraging them to reflect on the profound cultural significance of the moon amidst the vibrant artistic rhythms of the city. As the moon waxes and wanes, it serves as a metaphor for Hong Kong’s resilience and adaptability, echoing the city’s continuous growth and transformation.
Participating in Art Basel represents a strategic move by HKTB to position Hong Kong as a leading global hub for arts and culture. Through this collaboration, the board aims to connect with a diverse audience of art enthusiasts, collectors, and creatives, fostering cultural exchange and inviting attendees to rediscover the energy, creativity, and artistic spirit that define Hong Kong.
The Hong Kong Bar at Art Basel is not merely a showcase of culinary delights; it embodies the very spirit of a city that celebrates both its past and its present. The event underscores Hong Kong’s dedication to the arts and its commitment to building global cultural ties, providing an exceptional opportunity for attendees to immerse themselves in the innovative spirit that characterizes the city.
Event Details:
- Location: Hall 2.2, Messe Basel, Messeplatz 10, 4058 Basel, Switzerland
- Operating Hours:
- VIP Days: June 17-18, 11:00 AM – 8:00 PM
- Public Days: June 19-22, 11:00 AM – 7:00 PM
As the Hong Kong Tourism Board prepares to unveil Phoebe Hui’s Under the Moonlight installation, it invites all attendees to experience a captivating blend of art and heritage that encapsulates the essence of Hong Kong. This landmark activation at Art Basel not only highlights the city’s cultural richness but also solidifies its reputation as a vibrant global cultural hub, offering an unparalleled experience that resonates with art lovers and cultural enthusiasts alike.
