Hong Kong’s participation in Art Basel 2025, taking place from June 19 to 22, is a vibrant celebration of the city’s rich artistic heritage and cultural dynamism. The Hong Kong Tourism Board (HKTB) has embarked on a groundbreaking three-year partnership with Art Basel, providing an extraordinary platform to showcase the essence of Hong Kong’s multifaceted culture to an international audience. This year, the HKTB is collaborating with acclaimed Hong Kong artist Phoebe Hui, who will unveil her immersive installation titled Under the Moonlight. This captivating piece is set to add depth and energy to the event, drawing visitors into the heart of Hong Kong’s Old Town Central.
Through this collaboration, HKTB aims to transport attendees to the bustling streets of Hong Kong, inviting them to experience the city’s rich cultural tapestry through a combination of art and culinary delights. The Hong Kong Bar promises to be a standout feature, blending traditional culinary practices with modern innovation. This signature cocktail bar is designed to evoke the lively atmosphere of Hong Kong’s Old Town, a vibrant area known for its bustling markets and food stalls.
As guests enter the Hong Kong Bar, they will be greeted by a carefully curated menu featuring the Yuen Yeung Martini—a unique cocktail that fuses vodka, coffee, and Hong Kong-style milk tea. This refreshing drink symbolizes the city’s dynamic and multicultural identity. Alongside this signature cocktail, visitors will have the chance to sample other Hong Kong-inspired beverages and snacks, each meticulously crafted to reflect the region’s flavors and heritage. This multisensory experience aims to connect attendees with the story of Hong Kong, bringing its urban identity to life right in the heart of Basel.
The design of the Hong Kong Bar draws inspiration from the iconic Central Market, a historic landmark that once served as the primary marketplace in the city. This 19th-century structure is a symbol of Hong Kong’s vibrant past and its ongoing evolution. The restored market space seamlessly blends historical charm with modern aesthetics, reflecting the juxtaposition of tradition and contemporary innovation—a theme that resonates throughout the Hong Kong Bar.
At the core of the Hong Kong Bar experience is Phoebe Hui’s Under the Moonlight installation. Renowned for her explorations of art, technology, and cultural symbolism, Phoebe’s latest work captivates audiences with its ethereal presence. The installation employs machine learning to interpret the changing phases of the moon, embodying the energy and vibrancy of Hong Kong’s nightlife. This art piece is not merely a visual spectacle; it delves deep into significant cultural themes such as immortality, femininity, success, and purity, mirroring the shifting nature of Hong Kong’s urban environment.
Phoebe Hui describes her creation as an introspective pause amidst the frenetic pace of Hong Kong life. She states, “Hong Kong, famed for neon lights and a city that never sleeps — this work offers an introspective pause beneath the moonlight. Moonlight shimmers softly yet sharp, a gauze where neon and quiet hues entwine, neither fully present nor absent.” This evocative narrative transforms the Hong Kong Bar into a contemplative space, providing visitors with a moment of reflection amid the vibrant energy of Art Basel.
The Hong Kong Bar and Phoebe Hui’s stunning installation serve as gateways to experiencing Hong Kong’s vibrant culture. By showcasing the intersection of the old and the new, HKTB seeks to present Hong Kong as a global cultural hub where traditional practices harmoniously coexist with contemporary artistic expressions. This year’s activation at Art Basel aligns with HKTB’s broader initiative to establish Hong Kong as a premier destination for art lovers, culinary enthusiasts, and culture seekers worldwide.
As visitors explore the Hong Kong Bar, they will not only enjoy unique cocktails but also engage with the rich history of Hong Kong’s Old Town Central. The revitalization of Central Market represents the city’s commitment to preserving its cultural heritage while embracing modernity. The architectural design of the bar evokes the charm of Central Market, offering a unique ambiance where guests can appreciate the city’s past while enjoying the evolving urban landscape.
HKTB’s ongoing partnership with Art Basel signifies a commitment to fostering global cultural exchange. This collaboration highlights Hong Kong’s ability to blend tradition and innovation, presenting a city where art, culture, and heritage intersect meaningfully. The participation at Art Basel 2025 is a crucial step in promoting Hong Kong as a leading artistic destination, attracting a diverse audience from around the world.
In conclusion, the Hong Kong Tourism Board’s activation at Art Basel in Basel 2025 marks a significant milestone in the city’s cultural presence on the global stage. By offering an immersive experience that celebrates Hong Kong’s art, culinary traditions, and heritage, HKTB invites attendees to explore the vibrant energy and cultural richness of this extraordinary city. Whether savoring a unique cocktail at the Hong Kong Bar or engaging with Phoebe Hui’s thought-provoking installation, visitors will find themselves transported to the heart of Hong Kong’s dynamic urban landscape. Art Basel serves as the perfect platform for this cultural exchange, allowing Hong Kong to share its artistic spirit, culinary delights, and innovative approach with the world. For those seeking an unforgettable journey through Hong Kong’s vibrant culture, this year’s activation promises an experience like no other.
