New Mexico is taking significant strides to enhance its tourism sector through the Destination Forward Program, which has successfully funded a record 14 projects this year alone, with a total investment exceeding $1.8 million. This initiative, spearheaded by the New Mexico Tourism Department (NMTD), aims to bolster the state’s tourism infrastructure, thereby improving the visitor experience and stimulating local economies across the state.
The Destination Forward Program, launched in the 2024 fiscal year, has shown remarkable growth since its inception. In its first year, the program allocated nearly $1.9 million to support 10 tourism infrastructure projects. The subsequent fiscal year witnessed an increase in funding, reaching $2.35 million for 12 projects. This upward trajectory underscores the program’s commitment to enhancing visitor-serving facilities, making New Mexico an attractive destination for tourists.
Acting Secretary Lancing Adams emphasized the importance of infrastructure investment in tourism, stating, “Infrastructure investment in tourism is crucial to responsible destination management.” This statement reflects the program’s strategic focus on meeting the needs of communities throughout New Mexico while promoting sustainable tourism practices.
Among the noteworthy projects funded this year are initiatives that cater to diverse community needs and enhance the overall tourist experience. For instance, the Town of Red River will install five interactive information kiosks strategically located throughout the town. These kiosks will offer real-time access to event calendars, business listings, emergency information, weather updates, and transit schedules, thus improving communication and visibility for local businesses. The grant awarded for this project amounts to $40,634.
Another significant project is the upgrade to the Picuris Pueblo Museum and Interpretive Center, which is set to enhance the visitor experience through renovations that include resurfacing the museum’s parking lot. The funding for this endeavor totals $200,666, reflecting a commitment to improving accessibility for visitors.
The City of Bayard is transforming the former Union Hall into the Mine Mill Museum, a cultural center aimed at both locals and visitors. With $100,000 in grant funding, the design and planning of the museum’s construction and site improvements will contribute to the preservation of local history and culture.
In a bid to promote cultural tourism, Taos County is establishing an online platform to create a Cultural Treasures Map. This project, funded with $22,300, will allow residents and tourists alike to explore and engage with the area’s cultural and outdoor assets, thus deepening their understanding and appreciation of the region’s heritage.
Additionally, the Chaves County Cultural Plaza project, in collaboration with the City of Roswell and MainStreet Roswell, aims to develop a vibrant cultural plaza on 1.2 acres of land. Planned features include lighting, walking trails, restroom facilities, play areas, and designated spaces for outdoor events and community gatherings. This project received a grant of $183,100, further emphasizing the importance of community-centric tourism infrastructure.
The City of Clovis is also set to benefit from a $100,000 grant to prepare a master plan for the expansion of the Hillcrest Park Zoo. This initiative will evaluate the current zoo configuration and propose recommendations for its expansion, ensuring compliance with standards set by the Zoological Association of America.
The Santa Fe Trail Museum in Springer is another recipient of funding, receiving $70,000 for essential exterior improvements. This project aims to preserve the historic site, ensuring it remains a focal point for community engagement and cultural education.
A significant investment of $187,000 has been allocated to the Peñasco Valley Historical Preservation Society for the rehabilitation and preservation of the historic Peñasco High School. This project will enhance the facility and grounds, providing a venue for open events and outdoor classroom use, thereby fostering community learning and interaction.
In Farmington, the creation of a 5,000-square-foot display at the Farmington Museum, titled “The Story of Farmington,” will be supported by a $100,000 grant. This exhibit will highlight the rich cultural history of the area, creating an immersive experience for visitors.
Further enriching the recreational landscape, the Jemez Community Development Corporation will utilize a $38,800 grant to develop the Jemez Adventure Park, which will feature a 2-mile mountain bike/hike trail, a 9-hole disc golf course, and an outdoor pavilion, catering to both residents and visitors looking for adventure.
The City of Gallup is also set to celebrate New Mexico’s role in Route 66 history with a traveling exhibit designed to create immersive experiences through artifacts and public programs. This project, funded with $50,000, will tour several cities, including Gallup, Albuquerque, Santa Fe, and Tucumcari, bringing the state’s rich history to life.
To promote accessibility, the Village of Santa Clara will construct ADA-compliant sidewalks and improve intersections to encourage pedestrian and bicycle use, funded with $350,000. Meanwhile, the New Mexico Steam Locomotive & Railroad Historical Society will conduct an economic impact study to assess the restoration of the AT&SF Railroad Locomotive Maintenance Shops in Albuquerque, supported by a $100,000 grant.
Finally, the Anderson Abruzzo Albuquerque International Balloon Museum Foundation is seeking to build an outdoor exhibit and event space with educational elements, benefiting from a $257,500 grant. This project aims to complete the Sky Bridge and Sky Room, connecting various areas of the adventure space.
In addition to these major projects, the Accessibility Pilot Grant program has awarded funds to improve tourism-related facilities’ accessibility. The City of Farmington will install a universal changing station at the Boundless Journey Adventure Park, while the Albuquerque International Sunport will also introduce a universal changing station, fulfilling Federal Aviation Administration mandates due by 2030. These grants amount to $25,000 for Farmington and $75,000 for the Sunport.
Through the successful implementation of these varied projects, the Destination Forward Program continues to play a vital role in enhancing New Mexico’s tourism infrastructure. This comprehensive approach not only supports economic growth but also enriches the visitor experience, ensuring that New Mexico remains a premier destination for travelers seeking adventure, culture, and community engagement across the state.
